What we learned launching Butter Squishy
· 4 min read
Butter Squishy: Talking Slime is our newest game. It is a relaxing ASMR toy: you squeeze, stretch and play with a block of butter that talks back. We built it for short sessions, a few minutes at a time.
The first lesson was about the first ten seconds. Players decide fast. We cut the intro so the butter is in your hands right away, and the first squeeze has sound and haptics.
The second lesson was sound. In an ASMR game, sound is the gameplay. We recorded and tuned many sounds and kept only the ones that felt satisfying on phone speakers and headphones.
Now the game is on Google Play and the App Store, and we keep improving it with each update based on what players tell us in reviews.