Gamification that people actually finish
· 5 min read
Adding points and badges does not make something fun. Before we design gamification for a brand, we check three things.
First, the goal. What should people do at the end: finish a course, learn a product, come back every week? Every mechanic must serve that goal.
Second, the session. Most people play on their phone in short breaks. We design challenges that fit in two or three minutes.
Third, the reward. Rewards must feel fair and visible. Progress bars, levels and small surprises keep people going until the end.